It’s harder than ever for an app to find users and get traction. Meanwhile, people are spending most of their mobile time in messaging apps. 1.4 billion people used a chat app in 2015 – and young people were the most active among them.
Within these messaging apps has emerged a new and engaging way for users to interact with brands, games and much more in the form of chatbots. At a high level, a chatbot is an automated software program that can carry out certain commands when it receives a specific input. For example, if you ask a bot what the weather’s like, it could send you something like, “56°F, clear skies today!”.
With chatbots; you can reach consumers in fun, useful, and meaningful ways in an environment that presents the least friction possible. There’s nothing to download, no icons to add to the homescreen, and no memory hogging. It’s just like a regular conversation with a new friend!
Want more info on bots? Check out our Blog on Bots